Feedback is hard to compare
Requests from email, chat, and forms arrive with different levels of detail.
Product teams
Keep feedback, plans, and delivery work together.
Product teams can collect requests, write specs, plan roadmap work, record decisions, and follow delivery without moving between separate tools.
Common problems
Product context gets lost when work is split across tools.
The original request, the decision behind it, and the implementation often end up in different places.
The reason behind a feature gets lost
Goals, specs, roadmap items, and tickets drift apart as work moves forward.
Status reports go stale
Teams copy updates into slides and spreadsheets that fall behind as soon as the work changes.
In TOW
A practical product workflow.
These examples use the same records a product team updates during normal work.
Collect the details you need up front
Create a product request form with required fields and choices so each submission includes the problem, desired outcome, and supporting evidence.
- Required problem statement
- Fields that match your workflow
- Request details added to the resulting work item
Link the brief to the work
Keep backlinks, document references, and linked delivery records together so the team can move between them easily.
- Document details
- Backlinks and references
- Links to delivery work
Use current work for status updates
Check delivery counters and roadmap movement without rebuilding the same update in a separate deck.
- Current delivery counters
- Roadmap activity
- Pending roadmap proposal
Access and AI
Use tighter controls where the work calls for them.
Sensitive research can have limited access, and AI suggestions can be reviewed before they change the workspace.
FAQ
Questions worth answering clearly.
Current product, deployment, and commercial boundaries.
Can external users submit product feedback without seeing the internal roadmap?
Yes. Signed-in requesters can submit and follow requests through a limited portal. Access to internal projects and roadmaps is managed separately.
Can a product team connect goals, specifications, and implementation work?
Yes. Goals, specs, epics, and work items can be linked from the intended outcome through to delivery.
Does AI reprioritise the roadmap automatically?
Not by default. AI can answer questions, draft content, and propose changes. Proposed workspace changes can be held for a person to review.
See TOW in your environment